We are one of the established backpack and luggage manufacturers and exporters principally operating in the design, development,
manufacture and sales of a diverse product portfolio under our business model. Our backpack and luggage products under such product
portfolio are categorised into: (i) private label products; and (ii) branded products covering licensed brand products and proprietary Ellehammer
brand products. These products catered to kid, teen, sports, leisure, business, travel and technical segments.
We commenced our business in 1989. Our head office is based in Hong Kong and our production facilities are located in Shenzhen, Guangdong
Province and Ganzhou, Jiangxi Province, the PRC. We have a sales and marketing office in Aarhus, Denmark. We also have three showrooms
located in our head office in Hong Kong, our sales and marketing office in Aarhus, Denmark and our global development and supply chain
centre in Shenzhen, the PRC, respectively.
With nearly three decades of operations, our business model has evolved from a traditional OEM to one that is a combination of OEM, ODM
and OBM. We believe that our business model differentiates us from traditional OEM backpack and luggage manufacturers. Our Directors
believe that we distinguish ourselves by our ability in providing full supply chain capabilities covering product design and development,
manufacturing production control, quality assurance, sales and marketing, logistics and distribution.